Digital Marketing Pricing in Italy

The total depends on the selected services, deliverables and level of ongoing support. Use our packages and calculator for an initial EUR estimate. We then confirm one-time work, monthly management, advertising spend and required extras in a written quotation. The package figures represent our defined scopes, rather than an average price for every agency in Italy.

Start with the main business objective: enquiries, appointments, online sales or consistent content. An affordable starting plan should cover the work needed to support that objective. We can review existing assets and recommend priorities before adding further channels or production.

Our Italy quotations use euros (EUR). The written quote confirms whether VAT, known as IVA in Italy, is included, excluded or otherwise treated according to the applicable transaction. We also identify software renewals and third-party charges so the amount payable is clear before approval.

Page templates, product quantities, content readiness, language versions and integrations affect the price. Booking systems, customer-specific catalogues, stock connections and invoicing workflows add their own requirements. We confirm the build, testing, migration and handover included before development begins.

Both languages can be included in the agreed scope. The quote should specify page quantities for each version and who provides translation, editing and approval. We confirm the language workflow before promising delivery dates; adding a language selector alone does not provide a complete translated website.

Satispay can be assessed as a payment option using its WooCommerce integration and an appropriate merchant account. Electronic invoicing is a separate workflow involving the chosen invoicing provider and, where applicable, SdI. We scope the fields, connection and testing after reviewing the business requirements with your accounting adviser.

The agreed plan may include Italian keyword research, technical fixes, service or category optimisation, local visibility and reporting. Content production and implementation quantities are stated in the proposal. An audit-only engagement provides findings and priorities; a monthly retainer supports an agreed ongoing workload.

We can include work on direct answers, clear service information, business entities, supporting evidence and appropriate structured data. AEO and GEO complement foundational SEO. Google does not require special AI markup, and no provider can guarantee rankings, AI citations or inclusion in AI Overviews.

Advertising spend is separate from our management fee and is paid directly through your platform accounts. We identify any setup charge, tracking work, landing pages and creative production before launch. This makes it easier to understand the complete monthly budget.

We agree what qualifies as a useful enquiry and how it reaches your sales team. Reporting can distinguish clicks, form submissions, qualified leads and confirmed business where the data is available. A WhatsApp button click alone does not establish that a conversation or sale occurred.

The scope defines platforms, original content quantities, captions, scheduling, approval rounds and reporting. Reels, Stories, community management and additional language versions are included only where listed. We also clarify whether content reused across channels counts as one creative asset or multiple publications.

Our standard editing scope uses supplied footage. Filming, studios, travel, talent and specialist equipment require a separate production arrangement. Editing quotes specify finished duration, source-footage allowance, subtitles, versions, revisions and any licensed assets.

Source-file delivery depends on the agreed package and is confirmed before work begins. We identify final exports, editable assets and any third-party licence restrictions. Printing, trademark advice and additional language or size adaptations are separate unless expressly included.

The proposal should state the technical configuration and testing included. We can assess consent tools, tracking behaviour, keyboard access and form usability within the agreed scope. Legal review, formal accessibility assessment and extensive remediation need separate confirmation; a plugin alone does not guarantee compliance.

We can scope defined work, such as a website, audit, video batch or design project, around milestones. Ongoing SEO, advertising and account management use a monthly workload. Payment stages, notice requirements, renewal terms and scope changes are confirmed before the engagement starts.

Turnaround time is confirmed after reviewing the brief, available content and dependencies. Website integrations, copy approval and footage preparation can affect the schedule. We agree milestones for projects or a delivery calendar for recurring work, including feedback responsibilities.

We support businesses in Italy remotely and agree suitable communication windows during onboarding. The scope reflects your actual audience, branches and delivery areas. We confirm Italian-language approval responsibilities and any requirement for separately arranged on-site production.

We can coordinate selected services within one plan. Shared deliverables are reviewed so the same landing page, design or video is not counted twice. The proposal separates initial project work from monthly support and identifies who is responsible for each part.

Your business retains ownership of its accounts. The proposal confirms the website handover and rights to commissioned deliverables after the agreed payment conditions are met. Third-party software, fonts, stock assets and other licensed materials remain subject to their own terms.

Use the calculator or contact us on WhatsApp with your website, target audience, required services and priorities. We will review the scope and prepare an itemised EUR estimate. You can also arrange a free strategy call; requesting a quote requires no payment or commitment.